Adam established his own PR consultancy Resonate PR in 2015 and acts as a consultant to Momentum Co when clients require marketing, communication and publicity strategies.

Adam is a proven relationship and reputation manager. From his beginnings as a journalist he understood that to be heard and read conversations needed to be genuine and stories authentic.

He has continued this direct approach through his career in public relations and marketing. He has managed communications for an organisation with more than 20,000 employees and consulted to small not-for-profits.

His approach is simple: understand the problem and the stakeholders through sound research, and then develop a strategy and story that will inspire, educate and activate. He hates jargon and wonders why anyone would employ the short-term tactics of spin on something as important and hard-earned as their reputation.